Here at Demi & Cooper we’ve been using QR codes in our campaigns for quite some time, but there’s still a bit of mystery attached to them. Marketing and advertising firms have jumped at the chance to utilize these codes for their work, but many fail to be successful. Here are six tips for creating a quick response code that will appeal to customers and gain traffic more efficiently.
1. Make it Readable – A QR code should be at least 3/4 inch squared for a print advertisement. Make sure to test the code for readability with your own devices before mass production.
2. Make it Mobile – According to Mashable.com 99.9% of QR codes are scanned by a mobile device. If the landing page is not a mobile site, you are wasting your consumers time as well as your own.
3. Choose Placement Wisely – Make sure that wherever your QR code is going to be seen is located near a mobile hot spot with Wi-Fi or your code will be rendered useless.
4. Give Instructions – It may seem silly, but telling your target audience to scan the code and how will help rule out any technical difficulties. Telling them what they are going to gain from scanning the code will also give added value to the customer.
5. Make it Unique – If the code is going to take the consumer to a landing page they have seen before or can easily google, don’t bother. The best codes offer something unique to the consumer such as a coupon, time-sensitive or secret information, high definition content, free stuff and more.
6. Utilize Analytics – Be sure to link the landing page of your QR code to a reporting program such as Google Analytics, so you can decipher why a conversion was or was not made after the code has been scanned.
