Until this week, I hadn’t heard of Carlton Draught. It’s one of Australia’s most popular beers, as it turns out. Boring details: 4.6% ABV, pale lager style, made by Carlton & United Beverages.
Not so boring? The latest entry in a series of what’s become known as quirky and memorable Carlton Draught advertising. It’s a 90-second cops and robbers chase through city streets that manages to get the “don’t drink and drive” message across while poking fun at (by my count) close to ten action movie tropes.
It’s a great time. Watch responsibly.