Big news at Demi & Cooper! We recently launched a mobile website for Sherman Health that was built for the burgeoning smartphone community. The new mobile site allows on-the-go visitors to find a Sherman location, physician or patient room. On top of that, visitors can view floorplans, send an eCard or find things to do in the area. Visit shermanhealth.com on your phone to access it. Or, click on this link to see Sherman Hospital’s mobile website in the DC Interactive Group portfolio.
So what sparked the creation of the mobile site?
This idea began when we examined how visitors accessed shermanhealth.com. Analytics showed that when we compare the last six months (October through March) to the same months the year prior, iPhone browser visits (the most popular smartphone browser to access our site) jumped over 700% from one year to the next.
Starting in November, Google created a separate segment that shows mobile devices that visit a site (which gives you an idea of how important mobile devices are becoming). And even when we compare November, the first available month of data for all smartphone devices, to last month, mobile device users jumped 116%.
Tied into the mobile website launch are new billboard ads that simply state “Smartphone. Meet smart healthcare.” It’s a whole new way to view Sherman Health, providing a wealth of information in the palm of the hand.