We recently developed a mixed media campaign for Memorial Physician Services (MPS), an affiliate of Springfield, IL-based Memorial Health System. The beautifully-shot 30 second spot conveys a clear message: that MPS doctors are more than just doctors; they’re personal guides to great health.
Several different scripts were presented to Memorial Health System. Their marketing department, physicians, and staff chose the script you see in the video. It was a complex shoot, but efficiency allowed us to both shoot and edit into a final polished spot within one week. At Demi & Cooper, we take pride in using technology to our advantage. It used to be producing a spot that looked half has good took twice as long. No longer!
In this television spot for the Memorial Medical Center (Springfield, IL) Orthopedics department, designed as part of an overall campaign, six adults use their hips and knees during various everyday activities. They get some multitasking in as well. While the activities are performed, each person explains why Memorial Orthopedics is the most experienced in the region.
The testimonial, when done right, can work. People love a great personal story told by someone who will be universally loved. And what’s more lovable than a sweet, witty, honest 90-year-old who saved up to go skydiving? Add to it a clever story-telling method—cute kids lip syncing the story (oh goodness, those kids!), acting it out as she tells it, and you have a formula for success.
Hear Marian Barnett’s story below. I’ll be darned if you don’t love her by the end of it, and even start considering how you can save up to end up just like her.
Until this week, I hadn’t heard of Carlton Draught. It’s one of Australia’s most popular beers, as it turns out. Boring details: 4.6% ABV, pale lager style, made by Carlton & United Beverages.
Not so boring? The latest entry in a series of what’s become known as quirky and memorable Carlton Draught advertising. It’s a 90-second cops and robbers chase through city streets that manages to get the “don’t drink and drive” message across while poking fun at (by my count) close to ten action movie tropes.
This may sound like an odd question, but you’ll understand after seeing this new campaign from O.B. Tampons. Admittedly, I am not in their target market, so my opinion matters little if at all. But I am very interested in knowing how women feel about the delivery of this message.
To be clear, the fact that O.B. Tampons has a “green” angle in their advertising is great. It’s unique. It’s beneficial to not only the buyer, but to all of us. Even a guy like me can appreciate that. But I think they’ve gone a little overboard here in an effort to go viral. They forgot that just because you can do or say something, doesn’t mean you should. And if you’re not sure or if you have any doubt, do it in a small way first to see the reaction. Well, O.B. either was sure and had no doubt, or they are closing their eyes and hoping for the best as they’ve gone all out — long form video, Facebook page, links to petitions, etc. We’ll probably see some print ads too.
This video starts out nicely, with a beautiful ocean shot that has us all going “ahhh”. Right when you start to feel like it’s heading toward a standard “save the world” pitch, it switches gears — completely. While I wouldn’t say I was uncomfortable watching this spot, I would say that I was close enough to uncomfortable to be distracted from the point. The main selling proposition was a minor player, an after thought. And that’s a shame, because a message like that deserves to be front and center.
You may not have thought lifeless coffee machines were capable of shedding tears, but it turns out they’re quite emotional. There may be a Keurig in the kitchen of your office for those easy-to-brew personal cups of coffee, but I’m sorry to say they’re already obsolete. Take a look at the Scanomat Top Brewer.
My only question: Is it possible for the music playing during the video to play each time a drink is made? If so, sign me up.
Meet Michael Dubin, real-life CEO of recently-funded Dollar Shave Club. The premise: for as little as a dollar per month, get your razors shipped to your home. Great idea, right? That alone would likely have been enough to secure funding. But just to be safe, DSC threw in this startup launch video, which is just about the greatest thing ever.
The lesson? Have fun with your product, and if there’s room to ease up and maybe not take it so seriously, then by all means do it.
We are proud to be a part of Downtown Elgin, especially when the city offers great community events. This year, we are showing our holiday cheer by participating in Downtown Elgin’s Rockin’ in a Window Wonderland.
We had so much fun creating our holiday-licious window that we decided to share the experience. We painted the windows over the course of one week and then condensed it to 2 minutes thanks to the miracle of time-lapse photography. Also, as part of the window contest, you get extra points for “bringing your display to life” during the event. We decided, since social media is our thing, to bring them to life virtually. So we will have a QR code within the window display so passers by at Window Wonderland (Saturday, December 3, 12-5) can enjoy seeing the window art go up from within.
Be sure to stick around for the last 30 seconds—it will be worth your time!
A problem advertisers sometimes have is finding the most cost effective way to publicize a product. What we often forget is that if it’s good enough, people get the word out on their own. A couple recent (and humorous) examples would be Old Spice and Allstate, but as much as I love to laugh, I’d say an ad that can instill goosebumps is even more likely to stick with me.
There are few who can make me react this way in just one minute’s time. Really, the only one who immediately comes to mind is Google. But I can now add Chevrolet to the list after viewing the best one minute ad I’ve seen all year.
We learned last week that this event was not staged, that Herb did in fact get his beloved Impala back after 20 years and seven owners, but the authenticity is apparent even without that information, isn’t it? Herb’s family knows how important the car was to him. It was more than a car, it was the memories that came with it.
Even Tim Allen, the new voice of Chevrolet, was given a supporting role as the family was allowed to tell the story in their own voices. The only time we hear Allen’s voice is at the very end, when he gives us the slogan.
Kudos to Chevy for making an authentic, touching, subdued, and shareable ad in just one minute’s time.
If you have great video content, I’ll wait while you give yourself a well-deserved pat on the back. You’re way ahead of the game. Whether you have 10, 25, 50, or 100+ videos, it sure feels great to have such a wide variety of content online, doesn’t it?
Now, take a step back for a moment. Approach your channel and your library of videos from the perspective of a new visitor. Chances are that the plethora of videos you have on display is overwhelming for this newcomer, so much so that he or she will gladly exit to more familiar territory.
In a striking Catch-22, YouTube channels are where this is most prevalent. YT made it possible for you to upload video after video for public consumption, but your library soon became so daunting that visitors didn’t know where to begin. So they never did.
What’s the solution here? Step away from YouTube and try categorizing the videos on your web page. Take our client, Wet & Forget, for example. Their multitude of videos ranged from application how-tos to interviews about the product. Their library had grown steadily, and having every video on the same page was simply too overwhelming. Pictured below is the new look to the Wet & Forget Videos page.
If you feel that you have great video content that should be getting more attention, take a look at your videos from a new visitor’s perspective. Is it overwhelming? If so, it may be time to re-think the aesthetics of your page. An overwhelmed visitor is a lost visitor, so better categorizing of your material could work wonders.