Apparently your Fans and Followers aren’t just there to spread your news.
According to an online study of over 1,500 consumers on Feb 8th and 9th by market research firm Chadwick Martin Bailey and iModerate Research Technologies, 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands to others since becoming a fan or follower. And 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.
This data was collected from 1,504 adults aged 18 and over through a nationally representative online survey questionnaire.
So the point is that while many people may see your Facebook page or see your tweets, a good goal is to get them to Fan or Follow you. Sure, we understand that’s easier said than done. But when you see the connection between Fans/Followers and Sales, it just makes sense to put more energy into growing your fan base rather than just pushing content you hope your network will help to spread.
Do you want to see how we’re doing it? Visit our social media site at www.sparking.demicooper.com.