Facebook’s current privacy model uses Networks that include schools and companies. The model worked well when Facebook was smaller, Zuckerberg wrote.
“Over time people also asked us to add networks for companies and regions as well. Today we even have networks for some entire countries, like India and China. However, as Facebook has grown, some of these regional networks now have millions of members and we’ve concluded that this is no longer the best way for you to control your privacy,” he wrote. “Almost 50 percent of all Facebook users are members of regional networks, so this is an important issue for us. If we can build a better system, then more than 100 million people will have even more control of their information.”
Facebook’s new plan is to sack regional networks completely and create simpler privacy control and the ability to control who sees each individual piece of content users create or upload, according to Zuckerberg.
“We’re adding something that many of you have asked for — the ability to control who sees each individual piece of content you create or upload. In addition, we’ll also be fulfilling a request made by many of you to make the privacy settings page simpler by combining some settings. If you want to read more about this, we began discussing this plan back in July.” wrote Facebook’s founder Mark Zuckerberg in an open letter on the company’s blog.
Facebook’s userbase is a fickle bunch and often very hard to please. They’ve hated the redesign, changes to the Terms of Service and more. In fact there’s a (humorous) group called I AUTOMATICALLY HATE THE NEW FACEBOOK HOME PAGE. The group has over 21,000 members, not all of which are aware it’s a joke.
Here’s the group’s description:
I HATE CHANGE AND EVERYTHING ASSOCIATED WITH IT
I WANT EVERYTHING TO REMAIN STATIC THROUGHOUT MY ENTIRE LIFE
I DO NOT KNOW WHAT I WANT FROM THINGS I CANNOT CONTROL
BY LOGICAL DEDUCTION I AUTOMATICALLY OPPOSE THE NEW FACEBOOK STREAMING HOME PAGE
IF I HAVE TO EXPLAIN THIS GROUP IT IS NO LONGER FUNNY