Found: This year's Old Spice Guy

Meet Michael Dubin, real-life CEO of recently-funded Dollar Shave Club. The premise: for as little as a dollar per month, get your razors shipped to your home. Great idea, right? That alone would likely have been enough to secure funding. But just to be safe, DSC threw in this startup launch video, which is just about the greatest thing ever.

The lesson? Have fun with your product, and if there’s room to ease up and maybe not take it so seriously, then by all means do it.