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Invisible Hand: Browser Add-On for Thrifty Holiday Shopping


10 of the 56 current U.S. retailers tracked by Invisible Hand


Cyber Monday has passed with record sales figures. But if you’re anything like me, you still have plenty of shopping to do. Enter Invisible Hand, a helpful browser add-on that will tell you if you’re getting the best price on a product you wish to buy online.

If you visit the Invisible Hand website, you’ll see a graphic that sums up how it functions in your browser. Whether you’re doing a Google search for a product or searching on Amazon, a notification will hit your monitor and alert you on if you’re looking at the best price, and if not, where you can go to purchase.

It’s a very economical idea, with a name that puts an amusing 21st century spin on a term that’s existed since the days of Adam Smith. It’s a completely free add-on that functions with Firefox, Chrome, Safari, and Internet Explorer browsers. Try it out for yourself and see how much you can save this season.

Get Invisible Hand