The Spark Report - Marketing, Advertising, Web and Tech News for Business

The Future of TV Advertising is Targeted?

Below is an excellent article/interview written by Steve Smith for “Behavioral Insider” concerning the future of ...

Ah, the Olympics. While great for athletes and fans, the Olympics is also a great opportunity ...

I wrote in an earlier post about the shrinking newspaper audience, but here’s some good news ...

Every so often I’m asked how a business can search for, review and hire an advertising ...

I came across this concept the other day while searching through marketing success stories and thought ...

For those who market to boomers, here’s some valuable info pulled from various sources around the ...

While establishing and managing Facebook pages for our clients, we discovered the advertising side of this ...

By now, we’ve all heard about the death of newspapers as a marketing medium (although I ...

Think blogging is only for young, geeky males? Think again. A recent release of a new ...