Everyone knows where babies come from — hospitals. Well, at least those that can wait!
But few hospital websites have fun with what is the most beautiful time in a future parent’s life. So next time your hospital is going to run an ad campaign for expectant mothers, think about sending them to a page in your site that will encourage them to come back often. One way to do that is with “pregnancy tracking” software or widgets. Below is a perfect example. If you embed this into a specific page on your site that encourages the sign up and gives more information about your service, you’ll be building a market base of names with whom you can communicate, plus you’ll likely draw more people back to your site to track a loved one’s pregnancy.
Here’s the widget. It’s embedded here in a blog, which you can also do. Or simply put it in your site:
Here’s a live one for a friend of mine to show you how it works:
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