Utilizing Social Media sites for your business has already been proven in many cases to be a smart marketing move. Think about it: Marketing is all about getting messages out to the target audiences in order to drive traffic, interest and sales. What better way to do this than to engage in dialogs with your customer base?
The key to effective Social Media marketing is not the number or quality of Social Sites you create. Rather, the real work is driving people to your sites so they can be engaged. After all, just because you build it, doesn’t mean anyone will see it.
So while it’s important to create and manage your sites effectively, it’s also imperative that you promote those sites everywhere you possibly can. Everywhere.
Company emails go out 24/7 to vendors, customers, coworkers, etc. While the employee’s signature line is normally not thought of as a place to sell, it is a place to promote. This is evident in the number of emails that come across with the signature line that says something like “Please save our planet. Only print this email if absolutely necessary.”
But rather than just promoting your “green” stance, why not also provide links to your company’s social media sites? It’s not hard, and they do generate clicks. You will need a programmer to do this, but it’s not that hard. And once it’s done, it’s done. Every email that goes out will have links back to your sites for all to see.
Here’s an image of my digital signature that is always at the bottom of my emails. Clicking on the image will take you to my social media page that lists all my links. Try it. Then try it with your business. It really works.
I was just noticing how nearly every one of my colleagues had adopted my practice of including facebook, LinkedIn and Twitter logos/links in their signatures. I got to wondering who I had originally ripped the idea off from…Thanks Charles! Sure enough, a good idea catches on quickly. Mine’s not quite as slick as yours, but it’s not bad for an amateur!