You don’t have enough fingers and toes to count all of the social media that is out there today. Everyone wants a piece of the Facebook/YouTube/Twitter pie, but few ever come close to carving out a niche. There’s a reason for that. It’s because they don’t try and create a niche. They attempt to create a social media platform that is almost identical to Facebook with a few “unique” features. The problem is, Facebook is already there and doesn’t even have to lift a finger to render them obsolete.

However, some small social media or sharing platforms do end up making a nice little name for themselves. One of these platforms is Elfster. It’s name alone gives you an idea that it is centered around the holidays. Basically Elfster gives you a way to organize a Secret Santa gift exchange online.

The interface is simple, attractive and clean; just the way it should be. Elfster is perfect for the office holiday party. You create your Secret Santa group name, set the exchange date, spending limit, and give it a little description. Then you can start inviting friends, family, and co-workers.

On your own Elfster profile, you can create a Wishlist. And if you’re like me and never know what you want, there is a “Trending Gifts” section. Below is a quick video from Elfster explaining how everything works.