Tag Archive | "healthcare"

TV Spot for Memorial Physician Services


We recently developed a mixed media campaign for Memorial Physician Services (MPS), an affiliate of Springfield, IL-based Memorial Health System. The beautifully-shot 30 second spot conveys a clear message: that MPS doctors are more than just doctors; they’re personal guides to great health.

Several different scripts were presented to Memorial Health System. Their marketing department, physicians, and staff chose the script you see in the video. It was a complex shoot, but efficiency allowed us to both shoot and edit into a final polished spot within one week. At Demi & Cooper, we take pride in using technology to our advantage. It used to be producing a spot that looked half has good took twice as long. No longer!

Wondering what Demi & Cooper can do for you? Drop us a line!

Posted in Advertising, Health Care, Our Clients, videoComments (0)

Why Healthcare Marketers Should Be Un-Pinterested


UPDATED 9/18/12:  IF YOU READ THE POST ALREADY, SKIP TO THE UPDATE AT THE BOTTOM.

Many healthcare marketers like to throw things at the consumer wall to see what sticks. It’s not a bad practice, especially when you really analyze what sticks in order to improve the effectiveness and efficiency of your marketing. In fact, we do the same thing.


Let's see: Recipes. Hair styles. Inspiring quotes. And hospitals?

One marketing idea we threw at the wall was a video about the day in the life of a therapy dog. The question at the time, and this was a few years ago when Flip Cameras were just starting to gain in popularity, was whether videos drew people to our clients’ websites, and whether this subject matter had any traction. Well, this video stuck better than we expected, quickly turning into one of the more popular videos we produced at the time thanks to our posts in social media and our eblasts linking to the video, and drawing not only the local market to our client’s site, but people from around the country.

What we threw at the wall those many years ago took some time to coordinate, produce and market. It wasn’t easy, which made it important for us to know whether this activity drew a strong enough response to warrant future attention. But from the results, it was clear that videos needed to be a big part of our social media future. And to this day, they are.

And now we have Pinterest which is, like videos years ago, still in its infancy and still being analyzed to see if and where it fits into a marketer’s toolbox–regardless of what industry is being marketed. Some businesses seem to fit perfectly with Pinterest (like our client Seigles, who sells kitchen cabinets and has beautiful photos that are desirable to anyone looking to create a new kitchen), so it makes perfect sense to continue to throw their images on the Boards at Pinterest (even though it is very hard to tell if there’s any real success). But Pinterest for hospitals–who in the world thought this was a good tool for hospitals to use to promote their services?

Well, based on all the information I’m seeing, just about everyone thinks Pinterest is great. The site is so sexy, so trendy, so attractive, and so easy to work with, that it doesn’t matter to most if those Boards that healthcare marketers are throwing at the wall are actually sticking. Healthcare marketers are creating Pinterest accounts in droves, joining webinars to learn how to capitalize on it, and pinning whatever seems to fit both the site and the hospital’s purpose. Clearly, nobody fears their jobs will be in jeopardy if they have a board on Pinterest.

While posting to Pinterest will almost certainly not harm a hospital’s brand, there’s no proof that anything hospital marketers pin is adhering to the wall strong enough and long enough to warrant the effort. My own professional opinion is that until they develop a geographic angle on the Pinterest site, or a way to track and work with users, it’s simply not worth the effort for healthcare marketers — even though their female, 25 years and up, demographic is highly desirable.

Right now, a Board on Pinterest is the equivalent of placing an ad in a national publication, but without the media cost. So although a hospital’s Pinterest board might be seen by thousands of (mostly) women and gain followers, the great majority of those followers likely are well outside the hospital’s service area. Quite simply, these pins are appealing to many people who almost certainly cannot be patients at the hospital. Hospital marketers are giving helpful recipes and exercise ideas to people who cannot impact their bottom line!

Oh sure, it doesn’t take a lot of time for healthcare marketers to pin anything they want, so it might not be seen as a total waste. In fact, that’s the defense presented in this article from American Medical News.

“Holly Hosler, marketing coordinator for LifeBridge Health, a hospital system in Baltimore, said that when several people in the hospital’s marketing department found they were spending a lot of time on Pinterest, they decided to start some on-the-job experimentation. They launched a board in March.

Their activity has mostly consisted of re-pinning content from other places. The content that has done well — and in Pinterest-speak “well” means that several people re-pinned the content — has been educational information about breastfeeding, especially posts that feature a picture of a cute baby to lure users. Hosler said she hopes to add more original content if interest in the site continues.”

But pinning does take a mindset. It requires marketers to have this website in the front of their minds in order to find and pin interesting and relevant subject matter. The Pinterest mindset comes at the expense of other, likely more time-consuming strategies and tactics, that are much more worthy of a healthcare marketers attention. To Ms. Hosler’s credit, her hospital seems to have a very active social media program, including a well fed blog, so this minor effort might be worth the test because it doesn’t come at the expense of other, more important, activities. But most hospital marketing staffs are taxed for time, barely getting to the tasks that really deserve attention. For those professionals, Pinterest should be low on their lists.

Video interviews with specialists, pay per click campaigns, mobile websites, service-line oriented discussion groups, segmented and targeted eblasts, and even basic blogs have already shown that they are permanently stuck to the wall, as they provide excellent returns on the hospital’s investment. But these activities require more thought to conceptualize, more cooperation among staff to coordinate, and more diligence to produce. Sadly, we see very few healthcare marketers tackling these trickier activities with a level of energy and enthusiasm that is worthy of the return they produce. It’s easier to pin, or to look at the pins from others. And few people in the C-Suite have enough knowledge of the marketing value of the Pinterest website to overrule the time that the marketing staff is devoting to it.

Further into the same article, you’ll find this nice summary from Jessica Seilheimer, senior vice president of digital strategy and planning for Euro RSCG Life Metamax, a health care marketing firm:

“Because of this narrow focus, Pinterest isn’t to a point where people are using it to seek out physician practices, Seilheimer said. But others say potential patients could stumble upon a practice’s website because of something that caught their eye on Pinterest.”

“Potential patients could stumble upon a practice’s website”?  I don’t think any client of ours would like to read that statement as the goal in a Creative Brief.  Not while other marketing efforts exist that are proven to actually lead people directly to the site.

So healthcare marketers, skip the hype and skip Pinterest for now.  Instead, take a clear look at the marketing wall and focus your efforts on the things that are clearly glued to it–especially the things that you are currently not doing.

UPDATE:

Okay, I’ve heard from quite a few people who agree with the point of this post, but I also heard from a few who fully subscribe to the whole “we’re just trying it out” idea.  When I ask how many hours a week they devote, they say it’s very little, like 1-2.  When I ask about the results, they say it’s hard to measure. Soooo, I measured for them.  On average, the great majority of hospitals I know who have a Pinterest page have 5 boards with one to five pins in each with maybe 1 or 2 repins of a few pins in each board (and usually those repins are things the hospital has repinned).  Even worse, they average less than 15 followers.

Then along comes this gushing review of the potential of Pinterest when you simply add a human touch.

“Rex Healthcare has been on Pinterest since the first of the year. He said it’s something that everyone in his marketing department is paying attention to. Papagan pins a few times a week. .  .  .  The organization’s goal is to increase its followers, likes and repins. Its Pinterest page has been cross-promoted on Twitter and Facebook. The hospital’s website and blog have navigation buttons for Pinterest. In addition, a Pinterest button will be added to the company’s email signature, along with its other social media platforms.”

Phooey.

So nine months, 18 boards and 358 pins later, Rex Healthcare’s Pinterest page has netted 91 followers.  But a video they posted on YouTube just one month ago already has 1,026 views, and they have a nice active blog and social media program (although I would push to get email addresses much harder on both the main site and the blog, and I wouldn’t allow someone to get an RSS feed of their blog since I cannot track readers through it).

I just don’t get the interest in Pinterest in the healthcare world.  And I’m not the only one.  Marissa Chachra, a a senior advisor with Jarrard Inc., has come to the same conclusion in this recent post, though she still holds out hope that there will be some value.  I do too, but I think it will be more in the area of consumer research rather than marketing to consumers.

Oh, and for the record, I truly enjoy Pinterest — personally.  Pinterest can be used to sell me watches, gardening tools, sports stuff, kitchen cabinets (which we do for Seigles), etc. easily.  But not healthcare.

Posted in Health Care, Internet Marketing, Media, New Technology, Productivity, Social MediaComments (1)

New case study: Orthopedic surgeons make excellent blog authors


Sherman Hospital has a big network of physicians—over 600 in all. We work closely with the Heart & Vascular Center there (and one physician in particular for his popular Ask the Cardiologist series) to help visitors get advice from the web they can trust.

So when a number of orthopedic surgeons expressed interest in having a presence on Sherman’s blog, we were excited for the opportunity to give even more credibility to the hospital’s online presence.

Ready to read the full case study? Click over to our sister site, dcinteractivegroup.com.

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New Case Study: An Upgraded Hospital Website to Match its Phenomenal Services


Hospital sites can contain a lot of information and get confusing when its difficult to find. We kept that in mind when recently recreating the Little Company of Mary Hospital website where we had the goal of creating an upgraded look that is easy to navigate for both patients and staff.

Little Company of Mary Hospital and Health Care Centers is a not-for-profit Catholic community hospital that provides the latest surgical, inpatient and outpatient facilities. Their commitment to providing care for the sick, including those with cancer, has manifested itself through The Cancer Center at Little Company of Mary Hospital and Health Care Centers. The hospital is also historically known as the “Baby Hospital” and have celebrated the birth of nearly 200,000 babies.

Little Company of Mary offers phenomenal services and compassionate care, which is one of the many features we wanted to carry through to their website. Take a look at the full case study at dcinteractivegroup.com to see how we gave their website an upgraded look filled with new features.

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Why are doctor visits and health searches declining?


Doctor visits have steadily declined since 2007. Your first thought may be, “well of course, they’re just finding information online — or getting advice from friends.” But surprisingly, surveys show they’re not doing that either.


The Center for Studying Health System Change performed a massive survey of 17,000 patients and released their findings two months ago in November of 2011. They found that between 2007 and 2010 visits to physicians dropped 4%. Surprisingly, the percentage of adults who sought information about a personal health concern in the previous 12 months decreased from 55.5% to 50% in the same period.

I find this study surprising for a number of reasons — including who is searching for health information. We tend to think that the number of older Americans and those with chronic illness who are looking for health information should be on the rise — especially with our aging baby boomer population. But that demographic, along with those who have lower education levels, have shown the largest decrease of interest in health information.  While searches for health information declined across every demographic, not surprisingly, those with high education levels remained the most likely to be interested in their health.

This all seems very disturbing, doesn’t it? It’s easy to worry that the general population has given up and isn’t interested in their well-being anymore — and in turn, easy to worry about the economic well-being of healthcare providers. Why are doctor visits down and searches for health information seemingly declining? As with most complex problems, there’s a complex answer:

  1. The overabundance of health-related information. There is such an overabundance of health information that people are now so easily getting the information they need they do not perceive themselves as actively searching or researching. (And thus not answering the survey questions correctly.) In other words, you don’t think about how you’re going to water your garden in a rainstorm. This overabundance of information may lead people to believe they already know what they need to know. Finally, when you’re in an echo-chamber it’s hard to remember where a specific sound originated.
  2. Confusion over or lack of health insurance/benefits. Health insurance has become so complex that some individuals are emotionally skeptical that they won’t be covered and will have to pay high out-of-pocket charges. Even if they are covered, some may still fear their claim will be unjustifiably denied and they may become embroiled in a paperwork hassle. The increasing population of illegal immigrants and the unemployed may further explain the decline.
  3. Immediate/urgent care, supermarket and pharmacy quick-serve clinics. 2009 and 2010 saw easy-access and quick-serve healthcare brought out of the hospital and into the grocery store, greatly increasing competition. As well, with easier access, people would be less concerned about managing their healthcare when they can see someone so easily — and pick up a gallon of milk in the same place. Nurse practitioners and physician assistants are now able to treat many conditions that only doctors were able to take care of in 2007.
  4. Alternative care isn’t as alternative anymore. Major corporations are beginning to cover chiropractic, massages, acupuncture and other once-alternative treatments in an effort to reduce or stave-off medical claims and costs.
  5. Online resources have matured to become trusted veterans of healthcare information. Once-feared online resources have given way to sites like WebMD which have become trusted proprietors of reliable and updated health information. It wasn’t long ago that you had to visit your library or bookstore to search for the latest information as new technology and knowledge progressed. Books become outdated and have to be replaced — but WebMD does not. It’s easier to say you don’t think about where to get health information when it’s available on your smartphone anytime.
  6. We’ve realized doctors are human. I have a friend who once told me, “I used to think doctors knew everything. And then I married one.” Her point was meant to be funny, but it’s true as well. As we all have gained more access to information, doctors have been taken off the pedestal we gave them as exclusive authorities of health information.

Where consumers seek health information

A Center for Studying Health System Change survey of 17,000 consumers found that the only medium experiencing a growth in health-related searches since 2007 was the Internet — but that the growth was unexpectedly small.

Source 2001 2007 2010
Internet 15.9% 31.1% 32.6%
Books, magazine, newspapers 23.7% 32.9% 18.2%
Friends and relatives 20.0% 30.8% 29.3%
TV or radio 12.0% 15.6% 10.0%
Other 2.2% 5.4% 4.8%
Any source 38.8% 55.5% 50.0%

Source: Surprising Decline in Consumers Seeking Health Information, Center for Studying Health System Change, November 2011


It comes down to this: I don’t think that anyone should fear the appetite for health information has declined  — anymore than you should fear that people are reading less because book sales are down. We’ve just changed how we’re consuming — while at the same time it has become harder to tell truth from opinion. It’s up to us to rise above the cacophony of information to position healthcare providers as  safe, reliable and up-to-date resources.

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New ICE App in the Works: Einstein Healthcare Network


ICE AppWe’ve recently teamed up with Albert Einstein Healthcare Network to develop our ICE App for their communities. Albert Einstein Healthcare Network is the Philadelphia’s largest independent academic medical center.

The first ICE App we designed was for Sherman Health. The iPhone version of the app currently has over 1,000 downloads and the Android version was recently launched. The app has also been designed for Silver Cross Hospital.

We’re really looking forward to sinking our teeth into the new design for Albert Einstein Healthcare Network. If you’re interested in hearing more about our ICE App that can be branded for your health system, you can visit iceapp.dcinteractivegroup.com.

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Re-imagining healthcare patient lab reports


When you break our job as creatives down into specific functions, one of the most valuable things we do is to take things people see everyday and look at them differently. So when Wired magazine published the results of three designers who were commissioned to team up with physicians at the Dartmouth Medical School Institute for Health Policy and Clinical Practice to re-imagine lab reports, I must admit I swooned a little.

You’ve probably had labs done on your blood at one point in your life. But there is a good chance you’ve never seen the results (in many states it’s illegal for a lab to send results to a patient). But even if you had, you probably couldn’t understand them on your own. They’re largely indecipherable to a lay person, filled with abbreviations and numbers that reveal the secrets of your blood only to those few in-the-know. I think that is terrible. Lab results don’t have to be intimidating. Confusing lab reports are a wasted opportunity to provide an important and informative tool to patients.

These lab report re-imaginings are inspirational, not only from a design standpoint, but for the future of our own healthcare.

1. The Basic Workup

To put it simply, the basic workup checks for everything to make sure you don’t have anything. It’s a large dragnet that rounds up all the usual suspects so that a doctor can focus on specific areas if there are any concerns.

The Basic Workup (Before)

The Basic Workup (After)


Results redesign: Mucca Design

2. The Heart Disease Test (CRP Test)

The CRP blood test measures vascular inflammation, and it’s a strong indicator of future cardiovascular problems. It is key to recommending what type of medical treatment you need and what you can do on your own to change your life. In other words, it’s really important — too bad you probably can’t understand it.

Heart Disease Test (Before)

Heart Disease Test (After)


Results redesign: David McCandless

3. The Prostate Test (PSA Test)

A PSA Test measures the amount of Prostate-specific antigen (a protein cooked up by the prostate gland) in your blood. PSA is sometimes called a biological marker or a tumor marker, though there is some controversy over this.

The Prostate Test (Before)


The Prostate Test (After)


Results redesign: Jung + Wenig


Posted in Health Care, Tech tipsComments (1)

Chicago Healthcare Job: Director/Manager of Healthcare Strategic Planning


In Chicago, IL

Reports to: Director, Strategic Planning
Manage design and production of analyses to inform strategic planning efforts throughout the organization. Typical analyses include market / competitor assessments, clinical programming, volume and financial projection, and business development planning. Oversee preparation of standard reports, Board-level presentations, and additional ad-hoc analyses with particular focus on service line planning and development.
Requirements: Three to six years of relevant work experience and ability to demonstrate leadership abilities. Proficiency with database, presentation, and spreadsheet applications is required. Well-developed oral and written communication skills are a must. Advanced degree (e.g., MBA, MPH, MHA).

For more information and to apply, contact:
Anthony Bileddo
Partner
Management Recruiters of Elgin
472 N. McLean Blvd., 2nd Floor
Elgin, IL 60123-3274
Phone: 847.697.2210 x27
Fax: 274.697.0622
Anthony_billedo@mrelgin.com
www.mrelgin.com

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Why “Death Panels” Shouldn’t Be A Taboo Subject


I’ve grown very familiar with the U.S. healthcare system due to a variety of reasons, my work with hospitals being one of them. But the biggest reason is that I’m spending increasingly more time in hospitals and around doctors now due to the failing health of two of my relatives. While their situations are very different, the end result is oh so similar and not very pretty.

First, my mother’s situation.

My mother has been dying for the last ten years. But before I dive into this, please don’t feel any sympathy for me or my family — she’s been dying all these years because that is the only thing she has believed, regardless of what any family member or doctor told her to the contrary. For all we know, she could live ten more years which would probably scare her more than us.

It all started in 1996 when my mother’s life began to quickly lose meaning after my father passed away. While that in itself is sad, it has really been her choice. She has four grown children and eight grandchildren along with a good handful of friends, yet she has made little to no effort to be involved in any of our lives. Instead, she lives in the past, talking about how good it was and how happy she was. And she fears the future.

Then ten years ago my mother found out she had emphysema after being admitted to the hospital because she was convinced she was dying of lung cancer. While relieved at first that she was okay, she couldn’t believe she was fine and quickly became obsessed with her health. Each time she spent a week in the hospital, she would leave in a better frame of mind because “she made it”. But within a few weeks, she would be wondering again if that slight cough she just experienced meant she was coming down with something deadly. And after a week or two of working herself into a tizzy, she’d be back in the hospital, getting drugs and attention until she calmed down. Each time she was told she was still fine. After a few years of this cycle (including one lengthy stay in a drug rehab facility to get her off the pain medication she demanded from her doctor), I noticed her outlook for the future became even more dim every time she was discharged.

As time went on, my mother would tell the doctors that each breathing episode was worse than the last, and they would believe her. This frustrated all who knew her well because we could see that some days she was fine and that she certainly wasn’t on death’s doorstep. But our views didn’t jive with my mother’s view, so she grew frustrated with us and instead of improving, made it her mission to convince others that she absolutely was getting worse. She became very good at this game of manipulation. So good, in fact, that in one case her lung doctor told me after visiting with her that she had only six months to live. I replied that she was being fooled by my mother’s exaggerated antics and would certainly live much longer. The doctor told me I was “rude” and “selfish” because I knew nothing of her physical condition. While that was true to some degree, I knew far more about her mental condition and wanted to stress to the doctor that I knew her better than she did. Things got tense between us when I told the doctor that she was the one who was selfish for patronizing her with constant appointments and for feeding my mother all the drugs she requested. “We’ll see who is right” was all I mumbled as I walked away. That was six years ago. Funny, but that doctor is no longer in practice.

My mother’s decade long battle with emphysema has been turned into a long and sad journey for everyone, including her, almost from the beginning, with really no end in sight as far as everyone other than my mother can tell (and she has always thought the end was tomorrow). While her lungs are worse now than before, doctors tell me they aren’t so bad that they should be causing the type of problems that constantly drive her into the hospital. I believe her stress is the cause for her “related, but unrelated” problems, not her lungs.

You see, my mother uses the healthcare system to deal with her fears rather than her health. She says she’s suffering, so our medical professionals do all they can to help by prescribing drugs, running tests, and pursuing all angles to find a solution. Plus, my mother knows well the Medicare system. She knows how many days she gets in a hospital, and how to complain just right to get an extension. And she spends her time at home on the phone complaining to anyone who will listen at Medicare or the doctor’s office about the price of “her drugs” until she gets a reduction in the price or free samples. If she put all this energy to work in a positive way, she could have made a fortune. But this is a woman who, on average, earned about $14,000 per year for ten years. Her contributions to our healthcare system were minimal — yet her expenses are astronomical, and there is no end in sight that I can see. She is costing all of us hundreds of thousands of dollars, yet is still critical of those who try to help. She hates Medicare and Medicaid. She hates “being rushed out of the hospital”. And she hates the cost of everything. For support, she listens to the likes of Glenn Beck, Sean Hannity, and all the rest of the fear mongers who play victim and insist that the government is out to get them. And she thinks they’re right.

Now don’t get me wrong. I’d love for my mother to live a long and happy life. And I would do everything in my power to give her that. But she doesn’t want it.

In the amusement park of life, my mother hasn’t ventured far from the exit. She hasn’t enjoyed one ride, or even enjoyed watching others enjoy the rides for the last ten years. Instead, she stands there, staring at the dark exit day after day fearing that it will call her forward. She even thinks she hears her name being called until someone shows her clearly that the door is locked and nobody is leaving.

It might sound mean for me to say about my mother, but the “problem” isn’t medical. Instead, the problem is in her head, and it’s exacerbated by doctors and hospital staff who wait on her hand and foot when what she really needs is a psychiatrist (yes, I suggested this many times and always got an “absolutely not”). But I don’t blame the doctors at all. They took an oath to do their best to help, and that’s what they do. Plus, the medical wold is now a competitive business, so doctors and hospitals want patients. They want the billings. And they want the satisfaction of helping people get back to normal. But all of this has a cost. And that cost is being paid by all of us.

Now I’m fine with paying my share to help those who want to live. But why pay for those who don’t? I know my mother would rather not be alive. She knows it too, and has even told me. But she fears death more. So she stands on guard, analyzing every ailment and every breath just waiting for “the one” to take her away. And as I wrote, she wants a physical solution, not a mental one.

It’s not fair that anyone lives a life that is lifeless. But that’s her choice. The only way that I, and all of us, are affected by her choice is that we’re forced to pay for it in time, dollars, responsibilities and heartache. And I don’t think that’s fair to anyone.

Then there’s my father-in-law. He too is dying, although for very different reasons. He’s 86 years old and has been struggling the past few months with his health. Until these recent setbacks, he was the ideal patient because he always got his checkups, always followed doctors orders, and always knew he’d improve. His struggles the past few weeks though changed all that. As if in disgust with his health and his seemingly impossible chances of recovering to a normal life, he gave up on dialysis in the middle of this past week. From what I’ve learned, he has a week or two left. And that’s sad, not just for him, but for all who love him.

You see, he never wanted to live in an Assisted Living Facility, or be a burden, or be resuscitated if God called him. But when he was brought into the hospital with some life threatening problems (yes, more than one) that had him almost, but not quite unconscious, the doctors saved the day. And that was great — kind of.

While recovering a few weeks ago, the doctors asked him if he wanted to go on dialysis to prolong his life. “What other option is there?”, he asked. “You can just let nature take its course, and you’ll pass peacefully” is what he was told. Being a dedicated, life-long Catholic, my father-in-law saw this second option as suicide. At 86, he feared this choice would get him booted from heaven. So he opted for dialysis.

While all of his children understood it was his choice, they also knew that dialysis was really not what he wanted. They warned him as tactfully as they could about the difficulties he faced by making such a decision, but at the time his mind was too clouded by drugs and too tired from the whole ordeal to understand the path he started on. His fear of committing suicide was far stronger than his ability to know what he was doing.

It surprised no one that my father-in-law wanted to keep trying, simply because he had no idea what he was really trying to accomplish other than to not kill himself. Yes, he could talk and yes, his words made sense. However, if you talked to him, then left the room for five minutes and returned, he would act as if you just got there. Even worse, he had no concept what the “future” was, much less how dire his situation was at the time. He really had no clue what he was getting into.

So why did the doctors ask him to make a choice and not his family? First, it’s their oath to do all they can. Second, doctors fear lawsuits, and rightfully so. Too many people claim too often that doctors made the “wrong” decision, so they are always going to do what the patient wants — even if it’s futile. This isn’t a slap at our doctors. Hardly. They are committed to extending lives, not ending them; therefore, they should not be put in the conflicting position of recommending death over life, especially when the patient is coherent.

But I think somebody should. And that’s where a so-called death panel comes in (on a side note, I must admit I despise that name. How about “Life Panel”?).

In my mother’s case, a Life Panel could ultimately help relieve her of a decade long bought with severe depression as well as clear all who care for her of the guilt and burden that comes with trying to satisfy her insatiable appetite for an elusive, if not altogether impossible happiness. In my father-in-law’s case, a Life Panel would have relieved him of the burden of committing suicide, while relieving his family of the guilt and burden that comes with caring for someone who doesn’t know what he is doing here and really needs to end his misery in a respectable way.

I know all of this might sound harsh, especially to those who haven’t come close to finding themselves in similar situations. But I also know others who have been or are in my spot, and most are of similar mind. I’m not saying anyone should be given a death sentence if there’s still hope, or if anyone close to the patient wants to keep their hopes alive. I’m not a fan of Dr. Kevorkian (those people could still live and function). All I’m saying is that the idea of a Death Panel should not be seen as taboo.

So could a Death Panel/Life Panel be an answer to these unusual situations? Wow, tough question, and I really don’t have an answer. Everyone’s situation is different, so I know there isn’t one answer. All I know is that the subject shouldn’t be taboo. Healthcare is so complex, we must be open to all ideas — even when they’re not pretty.

So I say “start the discussion” and don’t fear. We cannot live forever, and unfortunately too many people are living long after they have died.

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How bad is US healthcare? A staggering study by National Geographic


“More money does not necessarilly mean better care,” says Gerard Anderson, a professor at John Hopkins Bloomberg School of Public Health. Anderson studies health insurance rates, services and other factors in countries all over the world.

We spend more on medical care per person in the United States than any other country. But that probably isn’t news to you. Here’s the bombshell: our life expectancy is shorter here than in most other developed (and many developing) nations. Why? Well one reason may be the way our health insurance is structured. We have a “fee-for-service” system. That means our insurance isn’t really insurance in the way that we carry insurance for our cars or homes. Our health insurance helps pay for regular appointments, immunization shots and other routine procedures.

The January issue of National Geographic features the graphic we’re showing below. It summarizes four main components of the problem: cost per person, universal access vs no universal access, life expectancy and ease of access. For example, seeing a doctor in Japan where it costs only $2,781 per person (versus $7,290 in the United States) is much easier than it is here — and helps people live over a decade longer.

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