Posted on 11 May 2012.
We’re proud to announce the launch of CLUBbuzz, a new social media site designed for lovers of the club life. Members can easily post photos, music and videos of their club experiences and follow updates from their friends as they upload their own moments. Even better, members can find and connect with new friends who share their passion for a club, band or activity by simply searching profiles and interests, or even joining specifically designed groups that include people with the same interests.
This is a brand new, unique social media site. CLUBbuzz is Facebook for the Party World, a place free of haters who keep you from being you! Freely post what matters to you and share it with the people who find it interesting. The site offers the option to join as a member, club owner or vendor. As a member, you have exclusive access to the club world including events, groups and music. Owners and vendors can easily spread the word about upcoming events, post to the interactive job classified section and view a directory of clubs with location information.
Joining the club is currently invite only, but we’re ready to give you a shot! Just fill out your request for an invite. And don’t miss out on your chance to bring the club to you—download the free iPhone app or the Android app. Enjoy the club!
Posted in Demi & Cooper Advertising, Our Clients
Posted on 13 March 2012.
QR codes facilitate a direct link between traditional and online media, and when QR codes are strategically targeted within a marketing plan, the cross in marketing mediums can result in successful goal conversions.
Something to consider: If consumers take the time to scan a QR code and land on a page that does not pertain to them, they leave and become a lost opportunity! One landing page can’t cater to an entire potential market, and having a dozen QR codes on one ad doesn’t appeal to any market. QR codes with a single landing page are great when they are placed in front of targeted, captive audiences, but what if there is a broad potential market?
A company called Kimtag might be able to help. The London-based company is a mobile compatible connection hub that allows users to create custom index pages containing all of their online media outlets.
Once consumers scan the single QR code, they land on the Kimtag index for that business and can choose how they would like to interact. Those invested in Twitter can navigate to the Twitter page, people who want more information can head to the company’s FAQ page, and so on. Consumers can even tap on the companies contact information to initiate Google maps, call, or e-mail them.
Any other information or landing page can be easily programmed into the Kimtag index. Plus, and this part is important, so I’ll boldface it: Kimtags are free to create and fully customizable. Play around with it and don’t worry about being charged.
The key concept is allowing a broad market to be reached through one QR code or link, and letting each individual choose how they would like to interact with the brand. One QR code, unlimited connection capabilities.
Posted in Advertising, Mobile, Tech tips
Posted on 05 April 2011.
If you woke up this morning and thought to yourself, “Boy, I sure do miss working with Venn diagrams,” have I got a blog post for you! But in all seriousness, if you have any interest at all in how your company is perceived in the Email, Mobile, and Social Media marketing trifecta, you’ll find this Venn immensely worthwhile.
It comes from flowtown dot com, and I recommend you click that link if you’d like to see an enlarged version of the graphic below. Having a voice in Email, Mobile, and Social Media is absolutely essential to healthy growth, and this fact won’t be changing anytime soon.
So where do you fall?
Posted in Advertising, Branding, E-mail Marketing, Internet Marketing, Mobile, Social Media
Posted on 22 March 2011.
The craze over iPhones started with its original carrier AT&T. Then Verizon introduced the mobile sensation. Is T-Mobile next?
You may already be aware of AT&T’s $39 billion acquisition of T-Mobile. Pending approval, this acquisition would make AT&T the largest wireless provider in the U.S. AT&T claims that this will allow them to expand their 4G LTE network to 95% of the population. This acquisition not only expands the reach of AT&T but should theoretically improve their sub par reliability and prepare them for the 4G era.
Why is this acquisition such a big deal? If this transaction is approved, AT&T and Verizon will combine for 3 out of every 4 U.S. wireless subscriptions. That creates the potential for a lot of iPhones.
However, a recent statement made by T-Mobile contradicts the notion that their lineup will include the iPhone:
“T-Mobile USA remains an independent company. The acquisition is expected to be completed in approximately 12 months. We do not offer the iPhone. We offer cutting edge devices like the Samsung Galaxy S 4G and coming soon our new Sidekick 4G”
While the statement doesn’t directly denounce the addition of an iPhone, it definitely doesn’t announce a release date.
So will the iPhone ever make its way to the T-Mobile lineup? Probably not in the near future. The acquisition has to clear before they can even think about adding the phone (approximately 1 year). Will Sprint ever carry the iPhone? There haven’t been any rumors to indicate either way but it’s also not likely in the near future, especially since they are out of the running for the acquisition of T-Mobile.
Posted in Mobile
Posted on 27 April 2010.
Big news at Demi & Cooper! We recently launched a mobile website for Sherman Health that was built for the burgeoning smartphone community. The new mobile site allows on-the-go visitors to find a Sherman location, physician or patient room. On top of that, visitors can view floorplans, send an eCard or find things to do in the area. Visit shermanhealth.com on your phone to access it. Or, click on this link to see Sherman Hospital’s mobile website in the DC Interactive Group portfolio.
So what sparked the creation of the mobile site?
This idea began when we examined how visitors accessed shermanhealth.com. Analytics showed that when we compare the last six months (October through March) to the same months the year prior, iPhone browser visits (the most popular smartphone browser to access our site) jumped over 700% from one year to the next.
Starting in November, Google created a separate segment that shows mobile devices that visit a site (which gives you an idea of how important mobile devices are becoming). And even when we compare November, the first available month of data for all smartphone devices, to last month, mobile device users jumped 116%.
Tied into the mobile website launch are new billboard ads that simply state “Smartphone. Meet smart healthcare.” It’s a whole new way to view Sherman Health, providing a wealth of information in the palm of the hand.
Posted in Demi & Cooper Advertising, Health Care, Mobile