We recently developed a mixed media campaign for Memorial Physician Services (MPS), an affiliate of Springfield, IL-based Memorial Health System. The beautifully-shot 30 second spot conveys a clear message: that MPS doctors are more than just doctors; they’re personal guides to great health.
Several different scripts were presented to Memorial Health System. Their marketing department, physicians, and staff chose the script you see in the video. It was a complex shoot, but efficiency allowed us to both shoot and edit into a final polished spot within one week. At Demi & Cooper, we take pride in using technology to our advantage. It used to be producing a spot that looked half has good took twice as long. No longer!
In this television spot for the Memorial Medical Center (Springfield, IL) Orthopedics department, designed as part of an overall campaign, six adults use their hips and knees during various everyday activities. They get some multitasking in as well. While the activities are performed, each person explains why Memorial Orthopedics is the most experienced in the region.
Yes, 2012 is not yet half over. And yes, I love sports. So if you find a better 5 minute ad this year, post it in the comments and I will apologize for jumping the gun.
But you won’t. Pepsi Max’s brilliant 300 seconds (which tallied 5 million views in its first week) tells the story of Uncle Drew, a cranky Bill Russell lookalike who bemoans the current generation of ballers and longs for the old school talent of Oscar and Wilt.
Uncle Drew shows up to an outdoor basketball court in New Jersey to watch his nephew play. But when someone goes down with an ankle injury, the old man steps in and plays exactly how you’d expect a weakened elder to play. And then, magically, everything changes.
You may not have thought lifeless coffee machines were capable of shedding tears, but it turns out they’re quite emotional. There may be a Keurig in the kitchen of your office for those easy-to-brew personal cups of coffee, but I’m sorry to say they’re already obsolete. Take a look at the Scanomat Top Brewer.
My only question: Is it possible for the music playing during the video to play each time a drink is made? If so, sign me up.
Meet Michael Dubin, real-life CEO of recently-funded Dollar Shave Club. The premise: for as little as a dollar per month, get your razors shipped to your home. Great idea, right? That alone would likely have been enough to secure funding. But just to be safe, DSC threw in this startup launch video, which is just about the greatest thing ever.
The lesson? Have fun with your product, and if there’s room to ease up and maybe not take it so seriously, then by all means do it.
A problem advertisers sometimes have is finding the most cost effective way to publicize a product. What we often forget is that if it’s good enough, people get the word out on their own. A couple recent (and humorous) examples would be Old Spice and Allstate, but as much as I love to laugh, I’d say an ad that can instill goosebumps is even more likely to stick with me.
There are few who can make me react this way in just one minute’s time. Really, the only one who immediately comes to mind is Google. But I can now add Chevrolet to the list after viewing the best one minute ad I’ve seen all year.
We learned last week that this event was not staged, that Herb did in fact get his beloved Impala back after 20 years and seven owners, but the authenticity is apparent even without that information, isn’t it? Herb’s family knows how important the car was to him. It was more than a car, it was the memories that came with it.
Even Tim Allen, the new voice of Chevrolet, was given a supporting role as the family was allowed to tell the story in their own voices. The only time we hear Allen’s voice is at the very end, when he gives us the slogan.
Kudos to Chevy for making an authentic, touching, subdued, and shareable ad in just one minute’s time.
I love basketball. The Chicago Bulls’ and Michael Jordan’s dynasty in the 1990s happened when I was young enough to understand it, but not old enough to fully appreciate it (Example: when John Paxson was hitting the series-clinching 3 against Phoenix in 1993, I was upstairs playing Teenage Mutant Ninja Turtles on NES). By the time I understood just how special the team’s run was, it was disassembled and Jordan was long gone.
But it’s not all bad, for we still have his “Jumpman” logo and regularly-released shoes by Nike to promote the Jordan brand. One of the latest shoes to hit stores is the Jordan Melo M6, the 6th shoe released with Denver’s Carmelo Anthony as the spokesman and model. Tip: if you ever run into Melo, try to keep from calling him a model. He may not dig it.
What does this have to do with online marketing? Nothing yet. But when you visit the M6 website, you’ll be greeted with a series of auto-launching videos that offer behind-the-scenes looks at the shoe’s design, feedback from testers, and a couple of interviews with Anthony.
It’s an extremely slick and well-made experience that challenges the notion of what a landing page is supposed to be. Even after the series of videos concludes, you can read more about the benefits of playing with the shoe, the inspiration stitched into each pair (I particularly like the miniature Baltimore skyline), and the shoe’s many different color schemes to choose from.
Will I be getting a pair? Certainly not. But I’m past my prime, and never spent more than $100 on basketball shoes back in the day. If I were shopping for a new high-end shoe, creative video such as this might just have tipped it in.
Click here to visit the M6 website. Quick performance note: Since the videos auto-load, you could be at the mercy of your Internet connection. If it’s lagging, pause it to give your ISP some time to catch up.
Remember when seeing used to be believing? That time when photos never lied? When you could rely on an image to present the truth — in court, in the news or even with your friend’s vacation photos? Yeah, me neither.
The first photo manipulation happened in the early 1860s to a photo of Abraham Lincoln. Abe’s head was pasted onto the body of the 7th President of the United States (and Christopher Lloyd/Dr. Emmett Brown look-alike), John C. Calhoun. In fact, that photo served as the basis for the original Lincoln five-dollar bill.
Then along came more advanced tools like Adobe Photoshop that made it easy for just about any hack to doctor a photo. But thank goodness for video — especially live video. Praise the last holdout. You can’t doctor video easily — especially not live video. Until now.
The kids over at Germany’s Technische Universität Ilmenau have created a simple-to-use tool to remove objects from live video. You just draw a circle around the object you want removed with a stylus. There is no programming. No complex frame-by-frame edits. I’m not sure if this is frightening or super cool. But at least we can be reasonably sure this new superpower will only be used for good. (Right?)
You may have heard of augmented reality. That’s the process of altering live video to add elements, such as New York’s Twin Towers. Well, this is augmented reality’s evil twin. It’s called Diminished Reality and it takes only a fraction of a second to complete. Watch the video below.
HTML5 is starting to show up everywhere these days. While most of the demonstrations I’ve seen are used for fun I much prefer something that’s actually useful. Like showing live updating time zones in a way you might not have ever seen before.
What is HTML5? Basically, it’s the fifth major revision of the core language of the World Wide Web — and it’s still in draft phase. Right now most websites use HTML4, which became the standard in 1997. HTML5 is designed to be leaner, faster, shorter — and it’s got four main upgrades. So hang in there technophobes, I’m going to make this as painless as possible.
1. The Canvas Element. This technology, initially introduced by Apple, allows for some low-level animation. It can primarily be used for 2D graphics like charts and simple animations. See examples at canvasdemos.com
2. The Video Element. With HTML5 video can play, without the need for any plug-ins. No more “your player is out of date” warnings. See examples at html5video.org
3. Geolocation. Perhaps this can be useful, perhaps this can be creepy. But HTML5 can use cell towers and Wi-Fi routers to precisely determine your location — way more accurate than using an IP address.
4. No Internet Needed. It may be rare that you’re without Internet access in one form or another, but one of the great things about HTML5 is that it doesn’t need constant access to complete tasks like working with e-mail.
HTML5 is not ready for prime time.Ian “Hixie” Hickson, an editor of the HTML5 Specification for WC3, expects HTML5 reach the Candidate Recommendation stage about two years from now, sometime in 2012. But don’t get too excited. According to Hickson, while parts of HTML5 (like Canvas) could be seen sooner it won’t be until 2022 or later that it all of HTML5 would be fully approved as a WC3 Recommendation.
Good morning boys and girls, it’s time for a good old-fashioned new product unboxing!
As many of you may be aware, Consumer Reports is not recommending the iPhone 4 because of it’s antenna issues — while at the same time saying it’s still the best phone on the market and scoring it a full two points higher than any other phone made today. Which phones score next highest? The Apple 3GS and the HTC Evo4G. Consumer Reports suggests that if Apple offers a free fix to consumers then they will recommend the phone.
Apple has always paid close attention to packaging design by including it into the user’s experience. Steve Jobs has often said that packaging is an excellent chance to present and explain new and unfamiliar technology. The iPhone box is patented by Apple.