For any persuasive message to make an impact, it has to resonate with the recipients. The best way to do that is to actually get them involved. It has to get to not only see or hear a message, but to feel it.
This public service announcement from VW makes a strong point about texting and driving or doing anything with your phone while driving. It doesn’t preach. Rather, it forces the recipients into a situation where the message just makes sense.
Watch and enjoy.