2010 Best in Class Award: Best Method to Drive Traffic to Website

Sherman Health should be chosen because of its campaign that drove traffic to the Sherman Health Mobile Web Site. The campaign used multiple media vehicles to promote the mobile site. The mobile traffic to the Sherman Health website was just above 6,200 visitors from 11 different operating systems from August 1st, 2009 – April 25th, 2010. That is approximately 9 months worth of traffic. Since its launch on April 26th, 2010 the Sherman Health mobile site has received over 6,500 visitors from 12 operating systems in just less than 4 months. An estimate using this 4 month traffic would put this 9 month total around 14,625 visitors. That is over double the previous 9 months. This huge jump in traffic would not be possible without the Sherman Mobile campaign. To drive traffic to the mobile website Sherman used a combination of print, outdoor, bus advertising, e-blasts, online advertising, and of course social media. The month of July 2010 had a total of 2,074 visitors by itself. Pictured below are visuals of the ad campaign that drove traffic to the Sherman Health mobile web site.

What Sherman's mobile home page looks like on a smartphone


Bus advertising