Case Study: Success from Targeted Social Media Advertising

When planning your Chicago wedding, nothing could make a more perfect venue than 360 degree views of the Chicago skyline from the 99th floor of a city landmark—the Willis Tower.

To help couples envision their big day we created a microsite that includes breathtaking visuals of weddings at the Skydeck, an easy-to-use appointment scheduler, and much more.

Using the wedding microsite as a landing page and with a limited budget, we implemented a social media ad campaign to generate leads and effectively reach the target audience, engaged couples and the bride-to-be. The campaign has had tremendous success generating leads, providing high exposure and a low cost-per-click. In just one month leads specifically from the campaign rose over 200%.

For more campaign results and to see our strategy, check out the full case study here at