It Was Never A Dress — Or An Issue

• Charles Falls
• May 7, 2015

Advertising is a simple concept. We efficiently and effectively find people who have a problem or ...

Ronald McDonald Found His Balls

• Charles Falls
• February 18, 2015

I don’t eat fast food very often, but I also don’t really have a problem with ...

Brilliant Campaign by Similac Puts Mommy Wars to Rest

• Mollie Ottenhoff
• February 11, 2015

Mommy wars. If you are a parent of a young child, you’ve heard the phrase. You’ve ...

How One Tax Company Put Their Competitors’ Heads On The Chopping Block

• Charles Falls
• February 9, 2015

  “Get your billions baaaaack America,” says a man who seems to be leading us into ...

The Three Little Spokeswomen

• Charles Falls
• January 28, 2015

It all started with Flo, the amiable and eclectic spokeswomen from Progressive Insurance. Her success was ...

What’s the better investment for insurance companies, college students or advertising?

• Charles Falls
• January 26, 2015

Does advertising work? Advertising is a pretty simple concept — you spend money in order to ...

How NORAD Took an Ad Mistake and Made Itself a Household Name

• Mollie Ottenhoff
• December 3, 2014

Several years ago at Christmas I heard about NORAD’s Santa Tracker—a clever way for kids to ...

A Surprising Look at Agency Advertising, Circa 10 years Ago

• Mollie Ottenhoff
• October 13, 2014

I recently hit my 10 year anniversary at Demi and Cooper Advertising, and man has the ...

This powerful PSA involves the viewer

• Charles Falls
• July 13, 2014

For any persuasive message to make an impact, it has to resonate with the recipients.  The ...

Create a Sweet Campaign with a Few Lessons from General Mills’ #LuckyToBe Campaign

• Charles Falls
• June 30, 2014

For June’s Pride Month, Lucky Charms launched their #LuckyToBe campaign for the second year in a ...