This powerful PSA involves the viewer

• Charles Falls
• July 13, 2014

For any persuasive message to make an impact, it has to resonate with the recipients.  The ...

Create a Sweet Campaign with a Few Lessons from General Mills’ #LuckyToBe Campaign

• Charles Falls
• June 30, 2014

For June’s Pride Month, Lucky Charms launched their #LuckyToBe campaign for the second year in a ...

YouTube’s Confusing Campaign About…YouTube?

• Charles Falls
• May 30, 2014

YouTube released a campaign! But, after watching we have more questions than answers. Check out the ...

4 Simple Steps to a Great Social Campaign, or Lessons from an H&M Flop

• Mollie Ottenhoff
• April 16, 2014

  I came across a social campaign last week and hurt my brain trying to understand ...

Just Another Reason to Love Bacon, and Good Advertising

• Charles Falls
• April 10, 2014

Oscar’ Mayer’s latest campaign goes beyond the Weinermobile to penetrate your senses and dive into your ...

5 Great April Fools Jokes from Brands

• Mollie Ottenhoff
• April 1, 2014

Since the Internet made it easy for people to play mass pranks on everyone, brands have ...

How Advertisers Might Use Virtual Reality and the Oculus Rift

• Mollie Ottenhoff
• March 28, 2014

Early this week, Facebook announced that it would acquire Oculus Virtual Reality, the creators of Oculus ...

Lowe’s ‘Need Help’ Campaign Needs Some Repairs

• Charles Falls
• March 25, 2014

Before repairing Lowe’s latest marketing efforts, here’s what Lowe’s has going for them in their new ...

5 Tips to Improve Your Email Marketing

• Mollie Ottenhoff
• October 8, 2013

Sometimes when listening to client revisions or ideas about their eblasts, I imagine how they believe ...

Facebook Now Allows Embedded Posts

• Mollie Ottenhoff
• August 22, 2013

And now for the next interesting thing you can do with your Facebook page: Embed posts ...