Listen up. Get this clear right off the bat. At Demi & Cooper we love advertising. I don’t mean that we kinda like doing it when we come to work every day. I mean that figuring out ways to creatively sell things runs so deep in some of us that it penetrates every aspect of our lives. Quite simply, it is even more than our raison d’être. We’re constantly designing, critiquing and challenging ideas and concepts from ourselves and others. And we also hate when advertising is done incompetently.
So when I saw the trailer for Doug Pray’s new movie, “Art & Copy” the first thing I did was share it with everyone in the office. I haven’t found it yet to see it, but it looks as though it intends to show the real, true world of advertising — no smoldering cigarettes, dirty martinis or other “Mad Men” swank here. It exposes the fragility of creativity and the power and passion of the people who create it. It features interviews with giants such as the George Lois, Mary Wells, Dan Wieden, Lee Clow and Hal Riney.
Here is the trailer. Enjoy.