For the past several years, the use of social and mobile in the healthcare industry has been on the rise. Social media and mobile phones have become an integral part of our lives, and social and health seem to have a natural connection. People like to research their own health—they have been since the Internet made this easy. And now they are starting to share opinions with others, ask for advice, and search for information on the go.
Smart hospitals are starting to catch on, implementing social media programs that help to brand, manage reputations, and provide helpful, reliable information to these consumers.
In the below infographic, we examine recent research from several sources that tells a story: Patients of all ages are increasingly using social and mobile sites to listen to and engage with others who are talking about health. Hospitals who are not currently participating in the conversation should be.
If you’d like to implement a social media program for your hospital but aren’t sure how to get started, contact us!