How soon is too soon to open your online Christmas store? Sears and K-Mart have already done it. Complete with some fairly cheesy animations and cloying music that you can see and hear if you click those above links. Notice that they’re bravely using the word “Christmas” instead of the more generic “Holiday.”
Don’t get me wrong. I love Sears. All my power tools and most of my appliances are from there. And the other day when I needed some sandals and they didn’t have what I wanted at my usual shoe store I paused for a moment and thought, “who else has shoes?… Sears!” Yeah, Sears — as if it was a revelation for me that they’d have shoes. And you know what? They did and I bought some. As for K-Mart, I would like to like them. But every time I walk in there they never seem to have what I want. (Sigh.)
Anyway, now that the two companies that deserve each other the most have merged, they’re both opening their Holiday Shops — in July. I can see how they want to start off their Christmas shopping season early. But has it crossed a line?