The Sherman ICE App that we developed has been live on iTunes for a little over two months. It has been performing increasingly well in terms of downloads. The success of the app has been due to some nice local press, social media mentions, and our traditional advertising.
However, we also wanted to make sure the ICE app was advertised where the iPhone users were; on their iPhones. This is where we have had tremendous success. With an inexpensive budget, we can reach iPhone users while they are using their mobile device. With a single click on a mobile ad, users can reach the iTunes page where your app is ready to be downloaded.