New iPhone Commercial is Pretentious, Makes Me Sad

It’s often said that those who peak during junior high are in for a sad existence. Luckily for me, I most certainly did not peak in middle school. While all the cool kids were wearing Tommy Hilfiger apparel and trying to smoke cigarettes (and failing), I was living a naive, sweatpants-clad existence.

I was able to accrue a few solid friendships thanks to my ability to play sports, but I was never part of the junior high in crowd, which started and ended with the clothes you wore.

After watching that iPhone ad at the top of the page for the first time, memories of junior high flooded my brain. I was not then, nor am I now a part of the cool kids club, and I won’t be until I open my wallet for the Apple-developed cover charge.

I’m due for a phone upgrade, and I’ve been mulling over my next purchase for a little while. After watching that ad, I just may veer away from Apple.

If you feel compelled to type SOUR GRAPES!!! in all caps, feel free to do so in the comments. And if you’re pitying me because I’ll never know the thrill of paying for coffee with an iPhone, you needn’t worry. I’m sure Android will suit me just fine.


  1. Charles
    May 4, 2011

    I too was disappointed to see this and I am an iPhone user. The phone has so many interesting features backed by an incredible reputation for quality that it makes little sense for Apple to play the “you’ll be cool” card in their ads. It’s like their creative people ran out of ideas about the phone’s best and most unique features.

    Those who think the iPhone is cool already own one. Those who don’t own one can be swayed by the power of what it can do — not by the lure of attaining a status that is really unattainable through a phone — especially to adults.

    Indeed, the fastest way to not be cool is to say you’re cool. It’s kind of like saying you’re a great lover. People just presume the opposite is true.

  2. Andy
    July 24, 2012

    Android > iPhone (in function and usability and usefulness)

    Go to YouTube and watch “the truth about android vs iOS”.

    • September 18, 2012

      This is like the far left arguing with the far right — it leads nowhere. Both operating systems make calls, send texts, shoot video/photos/etc., run more apps than we all need, blah, blah, blah. It really comes down to a preference. Oh, and possibly security. The one big thing iPhone apps have that droid apps don’t is a security check. Apple checks each app before approving it, whereas nobody checks the droid apps. Is it possible that a nasty app developer has created a droid app that steals your information? It’s possible.