Yes, 2012 is not yet half over. And yes, I love sports. So if you find a better 5 minute ad this year, post it in the comments and I will apologize for jumping the gun.
But you won’t. Pepsi Max’s brilliant 300 seconds (which tallied 5 million views in its first week) tells the story of Uncle Drew, a cranky Bill Russell lookalike who bemoans the current generation of ballers and longs for the old school talent of Oscar and Wilt.
Uncle Drew shows up to an outdoor basketball court in New Jersey to watch his nephew play. But when someone goes down with an ankle injury, the old man steps in and plays exactly how you’d expect a weakened elder to play. And then, magically, everything changes.