Presidential Towers Targets A Younger Crowd With Print Advertising

With over 19,000 apartment homes in 50 communities across 13 states, Waterton Residential provides an exceptional living experience. Presidential Towers is one such community, located in the heart of downtown Chicago on West Madison. The four towers are a staple of the Windy City skyline, and its residences exemplify Chicago living at its best.

The countless amenities, affordable prices and Chicago views speak for themselves, but Presidential Towers needed a marketing campaign that had a focus toward a younger crowd.

So, we created a brand new brochure and print ads that better reflect incredible downtown Chicago living at its finest. View the slideshow below.