We’re sure this has happened to you—you are browsing a retail site and considering making a purchase. For example’s sake, let’s say you are looking for a new hat. You have found one you think you like at Hats R Us, but you want to wait until tomorrow to make your final decision so you leave the site. Then, you move on to check the news on your favorite news site. And behold—a Hats R Us ad shows up on the front page. The same thing happens later in the day when you visit a completely different site to check the weather. Is this a sign that you and the hat are meant to be? Or is this just smart marketing?
And this can even work more specifically. Let’s say in the above example, you were looking for a cowboy hat for that square dance you were planning to attend. You spent a lot of time on Hats R Us in the Western section—and so all the ads that show up are specifically cowboy themed. The Hats R Us truly has your number, and after seeing the ads multiple times, you are more likely to remember and revisit their site when it comes time to make your purchase.
We call this an orchestrated fate for you and the hat. And whether you are a retail vendor, looking to increase appointments or registrations, building an eList, or simply branding, this gentle nudging of people who have visited your site is something we can help you accomplish.
Let’s say you are a hospital, and you have a lot of visitors to the cardiology section of your website. Visitors come, browse for information, but don’t always fill out eList sign up forms, make appointments, or take an action. You don’t have to end your visibility with them when they leave your site. We can help you program your site pages so that if a visitor has been to those pages, when they are browsing other sites your ads recognize that this person has been to your site, and are more likely to display. When it comes time to make an appointment, you are more likely to come to mind—or it’s possible that seeing your ad will push them to revisit and take a next step.
If you want to get into the nitty gritty of how we accomplish this, here are the basics: within your website, we tag pages with a special code. Then we program your ads to recognize that code even after you leave the site. We can tag your entire site, or specific pages within your site to make the ads more targeted (like in the cowboy hat and cardiology examples above).
This benefits you, since your relationship with the consumer doesn’t have to end when they leave your site. And your consumers are happy, since they know you know what they want. And when their cowboy hat arrives, they can be pleased that fate brought them together.