Redfin.com knows the power social media has on home sales (their own studies have shown that social media drives more online traffic to a listing than any other source, so encouraging bloggers to discuss a listing helps sellers, while giving buyers the context of the entire blogosphere for every listing creates a more informed purchasing decision), but until now there wasn’t enough housing in social media to make it work. But there are thousands of blogs on housing now, so Redfin makes it work by automatically linking web pages about a property to blog posts about that property, using the same trackbacks technology that blogs use to link automatically to one another.
See it live by clicking on this link.
For the story on their new features, click here.
Hey! My cousin works for Redfin 🙂 I think what they are doing is pretty awesome…and I’m not just saying that. It’s a good use of social media.