TV Good For Reaching "Older" Adults, Web For "Younger" Adults

• Charles Falls
• October 23, 2008

According to the Daily Online Examiner, only 58% of adults younger than 30 say they watch ...

Chicago New Home Sales Force Creativity

• Charles Falls
• October 21, 2008

We all know the market for new homes is bad. Okay, horrible is a better word. ...

Consumers Want to Interact With Companies on Social Media

• Charles Falls
• October 20, 2008

I recently included the information below in a speech about Social Media Marketing for ISHMPR (Illinois ...

A Handy Tool For Social Marketing

• Charles Falls
• October 13, 2008

If you’re involved in social marketing or if you upload the same photos to various sites, ...

Brand Marketing Is Dead?

• Charles Falls
• October 8, 2008

Cory Treffiletti from Online Spin offered this opinion (below) in his controversial blog. While I agree ...

Digital Signage Grabs, Engages and Informs

• Charles Falls
• September 19, 2008

A study released on September 3, 2008 by SeeSaw Networks, conducted by OTX, to better understand ...

People Like Coke "Brand", But Not Necessarily The Drink

• Charles Falls
• September 5, 2008

This information below, published by Gord Hotchkiss, explains that people aren’t usually buying your product but ...

How to take advantage of a slow economy

• Marc Battaglia
• August 28, 2008

The key is to keep communicating with your customers and potential customers.

The Future of TV Advertising is Targeted?

• Charles Falls
• August 25, 2008

Below is an excellent article/interview written by Steve Smith for “Behavioral Insider” concerning the future of ...

Finding The Right Agency

• Charles Falls
• August 15, 2008

Every so often I’m asked how a business can search for, review and hire an advertising ...