TV Spot for Memorial Physician Services

• chief
• May 13, 2013

We recently developed a mixed media campaign for Memorial Physician Services (MPS), an affiliate ...

France Bids Adieu to Facebook and Twitter in TV Commercials

• chief
• June 8, 2011

The words “Facebook” and “Twitter” have been banned from being used on French television. Is this ...

Richard M. Daley, a great idea, journalism, ethics and a missed opportunity

• Marc Battaglia
• May 9, 2011

Was it okay for Walter E. Smithe to pay for a farewell party for outgoing mayor ...

How to shoot a feature film on a mobile phone

• Marc Battaglia
• November 4, 2010

We recently quoted on a video project and our client was surprised by how inexpensive it ...

TV audiences are getting older. But that's not the complete picture.

• Marc Battaglia
• August 13, 2010

The latest TV viewer median age data isn't giving us the complete picture. But getting it ...

The first-ever persuasive seat belt ad [Video]

• Marc Battaglia
• May 6, 2010

I've always believed that advertising should be persuasive (if your message isn't compelling there is no ...

Geico's new spot features the Oracle of Omaha as Axl Rose

• Marc Battaglia
• March 19, 2010

I have no idea how they got Warren Buffet to do this, but they have been ...

This Super Bowl the Simpsons were schmaltzy, Betty White was on her game, and Letterman genius

• Marc Battaglia
• February 8, 2010

Sure the economy is down and big budget Super Bowl ads are passe. But creative advertising ...

TV is dead! (So says Dr. Horrible at TV's annual Emmy Awards)

• Marc Battaglia
• September 21, 2009

TV killed the radio star and the Internet killed...well maybe both. Audiences on TV are shrinking ...

How to create a Super Bowl ad and save $3 million

• Marc Battaglia
• January 29, 2009

Some smart marketers are capitalizing on the Super Bowl's self-imposed puritanical code. They've figured out that ...