Testimonials Done Right: 90 Year Old Skydiving for Fidelity

The testimonial, when done right, can work. People love a great personal story told by someone who will be universally loved. And what’s more lovable than a sweet, witty, honest 90-year-old who saved up to go skydiving? Add to it a clever story-telling method—cute kids lip syncing the story (oh goodness, those kids!), acting it out as she tells it, and you have a formula for success.

Hear Marian Barnett’s story below. I’ll be darned if you don’t love her by the end of it, and even start considering how you can save up to end up just like her.

This is a testimonial we love.