Back in July of 2010, Smashing Magazine published a wonderful piece on the best uses of the Facebook Page. Giant corporations were highlighted (such as Starbucks and Red Bull, below), but the little guys who did great work were recognized, too (see Chicago’s Soul City Church and t-shirt company Threadless, above).
One thing I took away (looking at the article from a healthcare perspective) is the importance of volunteerism and the feeling of connection with a community hospital. Who knows if anything will come of it, but if some of our Facebook pages change for the better in the future, you’ll be the first to know.
Take a look at the full Smashing article. What can your Facebook page do better?