Why Mobile Matters in Eblasts: The Case for Responsive Design

More and more often, your marketing messages are reaching people on the go. While you may suspect that this is true, you might not realize how true and important it is. We’ve gathered the facts to show you how often you are reaching people on their mobile devices, and why it is more important than ever that your eBlasts and eNewsletters reach them in a way that is easy and comfortable to view.

When your eBlasts hit their inbox, you want the message to display in a way that is easy to view, regardless of the device they are using. It’s hard enough to get people to read and care about your emails, so you had better make sure you are removing all possible barriers for them to do so. The good news is, eBlasts can be designed so they are responsive, meaning that they adjust to be viewed easily on any device.

Check out the facts below—we’re sure you will be convinced that a responsive design is a must.


Can we help you create your responsive eMarketing campaigns? Contact us today.