I gave some serious thought to this question over the past year, understanding clearly that blogging was a growing communication tool. After all, we create, write and manage blogs for our clients, so why wouldn’t I practice what we preach (to be fair, Jim Tome from my office has been an active blogger for a while now)? I wasn’t concerned about coming up with enough content. Those who know me understand that I’m not short on words. My fear was the time commitment necessary to make my blog a valuable resource for marketers who take the time to read it.
You see, I came across many blogs that got off to a fast start, but failed to keep the author’s own attention to the point that the most recent entry was months ago. Not only does that blogger look bad, but the company itself looks bad. That hit to my firm’s reputation is not something I was at all interested in feeling.
Obviously I’ve decided to blog. And I can assure you that I’ll keep up with it.
In addition to being enjoyable for anyone who likes to write, blogging lets our current clients know what we’re thinking about before we even present it to them. It helps them understand why we recommend what we recommend, and what leads us to change course in things like web stat software, TV spot doughnuts, print media, etc.
For potential clients, blogging helps them know who we are and what we know so that they might consider including us in a discussion about their marketing needs. Blogs build name recognition, and enhance our brand. It allows potential clients who are searching similar subjects on the net to “find” us (due to some complex tagging work on our part). But most important, blogs give potential clients an anonymous way to stay familiar with an agency that they might want to talk with in the future.
So read away ’til your hearts content. Comment where ever and whenever you think necessary. Dialog is good here. In fact, it’s really the point. If you’ve experienced something different or similar, post your comments. It won’t hurt. You won’t get a call from us. And it will be greatly appreciated.