Heading to Orlando for SHSMD? See How To Make Social Media Work For You Friday

If you’re heading to Orlando for the SHSMD conference, I suggest you join me Friday, October 2 at 1:45 for my presentation on “The Stickiness of a Social Media Marketing Campaign”.  SHSMD has told me that this is session has the highest advance sign up of any speech at that time, so register online at  SHSMD CONFERENCE to make certain you get a seat.  Here’s what I’ll cover:

Social media and Web 2.0 strategies are often explained in individual pieces that rarely get put together, leaving marketers and senior management unsure of what they are, how they work, and how their organizations can benefit. However, when these tools are applied, the results are nothing short of amazing. Through case study, explore all aspects of social media and Web 2.0, and learn how these tools can be used to create an easy-to-understand-and-implement program that will help senior management make social media part of the organization’s communications program.

If you have any questions or difficulty finding the site, just let me know.

See you in Orlando Friday.


  1. October 5, 2009

    Charles – I sat at your social media roundtable luncheon and attended your “Stickiness” presentation at SHSMD. Both were very helpful and I appreciated your insights! Hopefully your tips will help use find a social media path for our hospital. Look forward to continuing to follow your blog too!

  2. October 8, 2009

    Thanks Becky. I’m glad you enjoyed the presentation and hope it helps you to commence a good social media program for your hospital. The slides will soon be up on SHSMD’s site, but for the time being you can see them at this link


    Note: If you want to download the slides, you’ll need to register for SlideShare. It takes a few minutes.

    Again, thanks,