Location-based Marketing Can Now Prove Its Value.

• Charles Falls
• October 20, 2020

Geofencing is a location-based service that uses GPS, RFID, Wi-Fi or cellular data to send/trigger messages ...

Geofencing through Google has its limits — but there are other sources.

• Charles Falls
• August 2, 2019

One great advantage of targeting ads at mobile users is that we can target based on ...

It Was Never A Dress — Or An Issue

• Charles Falls
• May 7, 2015

Advertising is a simple concept. We efficiently and effectively find people who have a problem or ...

No billboards for WGN's John Williams? He'll see about that.

• Marc Battaglia
• January 6, 2012

Of course it's just for fun, but grassroots, guerrilla marketing-style ads for WGN Radio's John Williams ...

Are Those Campaign Comments To News Sites Real?

• Charles Falls
• August 16, 2010

Political campaigns using online comment sections to promote their candidate and why businesses need to have ...

Social Media in Employee Email Signatures Is A Good Idea

• Charles Falls
• January 21, 2010

Utilizing Social Media sites for your business has already been proven in many cases to be ...

Cool Tech: New software uses your smartphone camera as a lens, overlays data and images in real-time

• Marc Battaglia
• October 6, 2009

Augmented Reality might just be the best thing that has ever happened to Plain Old Regular ...

Visual Data: Map out neighborhoods to find who is overextending themselves on rent, find a sugar daddy, cougars and more

• Marc Battaglia
• July 14, 2009

I love visual data. And people are creating new tools to view data visually on the ...

It Was Just A Matter of Time for Twitter To Get To This . . .

• Charles Falls
• July 6, 2009

Well it took awhile, but the porno industry has cast their shadow over Twitter. Oh come ...

Feel Good Video on YouTube has over 6 million views

• Charles Falls
• June 30, 2009

Below is an embedded video from YouTube. The link has been circulating for a little while ...