Doctors Prove That Persuasion Is Best Through Emotions, Not Knowledge

• Charles Falls
• December 20, 2012

You think advertising needs facts and figures to persuade people to buy? Phooey. The ...

Infographic: Rising Use of Social and Mobile in Healthcare

• Mollie Ottenhoff
• December 17, 2012

For the past several years, the use of social and mobile in the healthcare industry has ...

Things to Consider When Creating a Branded App, and Why Our ICE App Works for Hospitals

• Mollie Ottenhoff
• September 27, 2012

It seems like everyone has an app idea. Especially if you work in your organizations marketing ...

Why Healthcare Marketers Should Be Un-Pinterested

• Charles Falls
• September 5, 2012

Your marketing associates everywhere are jumping off a bridge and into the Pinterest waters. Should you? ...

New case study: Orthopedic surgeons make excellent blog authors

• chief
• June 11, 2012

When a number of orthopedic surgeons expressed interest in having a presence on our client's blog, ...

Hospital creates harsh ad campaign to address childhood obesity

• Marc Battaglia
• January 10, 2012

Children's Healthcare of Atlanta is filled with children who have type 2 diabetes, hypertension, liver and ...

Why are doctor visits and health searches declining?

• Marc Battaglia
• January 9, 2012

People aren't going to the doctor as much as they used to. Your first thought is ...

New ICE App in the Works: Einstein Healthcare Network

• chief
• September 20, 2011

We've recently teamed up with Albert Einstein Healthcare Network to develop our ICE App branded around ...

Turning Patient Testimonials Into an Advertising Campaign

• chief
• April 19, 2011

When stating you're #1 at something there is a fine line to walk between confidence and ...

How Mobile Is Helping with Emergency Response

• Mollie Ottenhoff
• March 21, 2011

We’ve come a long way since the days of “Help, I’ve fallen and I can’t get ...